•External
Environment Analysis
Studying economics, legal, social and technological
environment.
Studying Markets and consumer behaviour.
Analyzing Competitors.
Identifying opportunities and risks. •Internal
Environment Analysis
Identifying Strengths and Weaknesses factors. •Designing
Marketing Goals •Formulating
Marketing Strategy
Defining Target Markets.
Designing the Marketing Mix (product, price,
place, promotion). •Action
Plans and Marketing Budget •Organization
and Control
Designing
database.
Preparing and conducting marketing research.
Evaluating marketing and sales Software.
Designing
Organization Structures, Job Descriptions and
process manuals for Marketing and Sales Units.
Evaluating Marketing Specialists and Salesman
and determine their training needs.
Recruiting Marketing & Sales Specialists.
